Imagine that the company you work for started getting 17 calls per minute from customers with problems, and that the phone rang off the hook 24 hours a day, every day. You’d think something had gone terribly wrong.
For State Farm, that’s a typical day, as policyholders call to report claims at the rate of over 17 a minute. The nation’s largest auto insurer handles about 9 million claims a year, from stolen cars to fender-benders to total losses.
What’s an insurer to do with all those claims? State Farm makes good use of them. For one, the claims data help State Farm set the car insurance premiums for other drivers of those vehicles. For example, do you have a vehicle that’s a favorite of thieves? That’s reflected in your insurance bill. But State Farm also uses its wealth of claims data to encourage better and safer car design.
» Read more: State Farm Car Insurance Claims Lead to Better Vehicle Design